1940’s and 50’s
In the 1940’s, women were encouraged to wear the reddest lipstick they could find to boost morale during the harsh climate of the Second World War. And the 50’s were a time for the glamour of the Hollywood icons like Grace Kelly, Marilyn Monroe, and Audrey Hepburn, who all popularized bold lipsticks.
1960’s and 70’s
This era was all about drawing inspiration from art and popular culture, and the fun shades of the day were a reflection of that. This was also when Lip Smackers became widely popular.